All Systems Love

Mission Brief · Confidential
The Ask
Mission Brief · Heart of LA · LA28

The Heart
of LA.

A civic grid for 100+ neighborhoods. One front door. One coalition. One accountability. Built before LA28, designed to outlast it.

See the System Read the Ask
LA · MMXXVIII
Los Angeles, official LA28 Olympics imagery
Official LA28 · The City Awaits
Prepared For
Steve Baule
Mayor's Office of Energy & Sustainability
Mission Commander
Melanie Lutz
All Systems Love
Foundational Partners
Google · Webflow
Apex Global
Window
Now → July 2028
Legacy Beyond
01 · Mission Brief

One city. One heart. One grid.

Los Angeles is the largest, most fragmented neighborhood economy in America. The Heart of LA is a foundational civic system. A gridded map. A unified brand. A partner stack. It turns 100+ neighborhoods into one connected, discoverable network the city owns.

Objective
Internetwork LA's neighborhoods.
One hyper-local civic layer covering services, commerce, and community.
Mandate
Mayor's Office sponsorship.
A city-anchored brand and pilot framework, rooted in Energy & Sustainability.
Window
Live before LA28.
First neighborhoods active in 2026. Full citywide grid by Summer 2028.
Legacy
Infrastructure that stays.
After the Games close, the grid keeps running. For residents, councils, and neighborhood merchants.
02 · The Problem

LA doesn't have a discovery layer.

LA isn't one city. It's a constellation of 100+ neighborhoods, hundreds of community organizations, dozens of Neighborhood Councils, and thousands of independent merchants, makers, and service providers. Each one runs its own site, its own map, its own brand, its own outreach.

The result is that Angelenos can't find what's already around them, and neighborhoods can't find each other. Resilience, sustainability, and small-business programs the City actually funds end up invisible at the street level.

When the world arrives in 2028, LA will be asked one question: where do we go, and who do we meet? Today, there is no civic answer.

The Heart of LA is that answer. Built first for residents. Ready in time for the world.

03 · The System

A gridded map. A unified brand. A living network.

The Heart of LA runs on a hyper-local grid. Every neighborhood is a tile. Every tile carries the same brand. Every tile connects to the next. Powered by Google's mapping stack, delivered on Webflow's platform, operated by All Systems Love.

Hyper-local · Citywide

One tile per neighborhood. One brand across the city.

Each tile is a living micro-site. A map of the neighborhood's community merchants, services, gardens, and civic moments. All of it tagged, searchable, and routable through Google. Tiles share one brand system, so the city reads as one place, not 100 silos.

  • Hyper-local map tilesEvery neighborhood mapped as a discoverable surface, owned by the people who live there.
  • Community commerce layerIndependent merchants, service providers, and cultural venues surfaced first.
  • Civic + sustainability overlaysEnergy & Sustainability programs visible where residents already look.
  • One Heart of LA brandA citywide visual and editorial system every tile inherits.
  • Internetworked by designTiles cross-link, share traffic, and compound discovery for every neighbor.
04 · The Stack

A coalition built to deliver and stay.

The Heart of LA is not a vendor pitch. It is a coalition of foundational partners. Each carries a clear role. All of them organized under one Mission Command.

Mission Command
All Systems Love
Mission ops, neighborhood activation, brand stewardship, and on-the-ground community leadership. Led by Melanie Lutz. Rooted in six years of biophilic, soul/soil work under the Hollywood sign.
Mapping & Intelligence
Google
Maps, Places, and AI. The geographic and discovery substrate. Routing, search, and hyper-local data at city scale.
Platform & Delivery
Webflow
The publishing and CMS layer for every neighborhood tile. One template, 100+ communities, maintainable by non-engineers.
System & Representation
Apex Global
The operating system behind the coalition. Partnership structure, brand architecture, and the infrastructure that compounds across years.
05 · Mission Commander

One person, accountable to the City.

All Systems Love
ML
Mission Commander · LA
Melanie Lutz · Mission Commander

The Heart of LA has one front door. Her name is on it.

Melanie Lutz leads All Systems Love, a Los Angeles mission company built to organize complex civic and creative coalitions into systems that ship. She is the single point of accountability for the Heart of LA program.

Two decades inside the Hollywood entertainment system (FX, Fox, Special Artists Agency). Six years on the ground under the Hollywood sign building gardens, Heart Tank Talks, the Hollywood Orchard, and a soul/soil network across LA. Her remit on Heart of LA: align the City, the foundational partners, and the neighborhoods around one brand, one grid, and one delivery roadmap. Accountable from kickoff through the 2028 Games and into legacy.

06 · The LA28 Window

Three years to build. A generation of legacy.

LA28 is not the destination. It's the deadline that forces the city to build infrastructure it should already have. Heart of LA is designed to be useful in 2026, indispensable in 2028, and permanent after.

2026 · Pilot
First neighborhoods live.
Three to five flagship Council districts launch on the grid. Proof of brand. Proof of discovery. Proof of civic value before the Games narrative begins.
2027 · Citywide
The grid fills in.
All Systems Love rolls out the remaining neighborhood tiles with the Mayor's Office and Neighborhood Councils. Sustainability and small-business overlays go live.
2028 → Legacy
The Games arrive on the grid.
Visitors and residents use the same Heart of LA. After closing ceremonies, the system stays. Owned by the city. Operated by the community. Maintainable forever.
07 · The Ask

What we need from the Mayor's Office.

We are not asking the City to build this. We are asking the City to anchor it. To give the Heart of LA the civic mandate that turns a coalition into infrastructure.

01
Civic Sponsorship
An Energy & Sustainability anchor sponsorship of the Heart of LA brand and program. Public alignment that gives the coalition the legitimacy to convene neighborhoods, councils, and partners under one roof.
02
A Pilot Mandate
Three to five Council districts identified as pilot neighborhoods, with Mayor's Office introductions to community leaders and Neighborhood Councils. We deliver the brand, the tiles, the platform, and the on-the-ground activation.
03
A Sustainability Overlay
A formal data and program partnership with Energy & Sustainability. Your initiatives visible on every neighborhood tile. Residents discovering programs in the place they already look for coffee and dry cleaning.
04
A Seat in the LA28 Narrative
Recognition of Heart of LA as the City's official neighborhood-discovery layer for the 2028 Games. So the world arrives on a system the community owns. Not a tourist overlay that disappears in September.

— Mission Brief · Heart of LA · For the Mayor's Office

Build the city's heart.
Leave it behind.

A foundational civic system. Mission-led by Melanie Lutz and All Systems Love. Delivered with Google, Webflow, and Apex Global. In time for LA28. In service of LA forever.

Contact the Mission Commander Mayor's Sustainability Plan

All Systems Love · Heart of LA · MMXXVI